VEKA Holland used LocoMails Pop up House to introduce the Softline 82 NL to their prospects. Softline 82 NL is a sustainable and cost-effective window frame which is used to increase quality and save money. To introduce this system in an original way, VEKA sent out Pop up Houses. This mailer is perfectly in line with the products of VEKA Holland as it was possible to incorporate extra windows in the Pop up House. Strengths of the window frames are printed next to the windows. A great combination of product and design strengthens the message of a direct mailer.
It is necessary for the Pop up House to be sent in a special envelope due to the surprise effect of the mailing: when the receiver opens this envelope the Pop up Card jumps out. VEKA Holland chose not to print the inside envelope in order to make the receiver curious about its content. After opening the card and its Pop up House the receiver will find an additional card. On this card the recipient can read more information on renovating with VEKA window frames. Underneath the additional card there is even more information as the inside of the envelope is printed too.
Use the Pop up House as a remarkable direct mailing
The Pop up House is one of many variants of Pop up Mailings. This direct mail product is applicable for all kinds of industries and target groups. The Pop up House is an excellent mailer for announcing a removal or the opening of a new location, or if you are working in the housing- or mortgage market. Besides this version of the House we also offer a larger variant of this direct mail. You could also make this mailer functional by choosing to use the skylight as a pen holder.
The walls and the roof are fully customisable so that you can incorporate your own message and design. Would you like to provide your target audience with more information? Then use an additional card like VEKA did. Your corporate identity can be printed in full colour on the envelope (134 x 190 mm) too: one-sided or double-sided. So, in short, there are countless possibilities when it comes to direct mailings!
Please contact our employees if you have any questions regarding the Pop up House or any other direct mailer. Together we create a direct mailer that fits your communication perfectly!
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