Successful mailing campaign for Houtkamp College!

At LocoMail, we are proud of the effective mailing campaign we developed for Houtkamp College's open day. This campaign aimed to inform potential students and their parents about the unique advantages of the school and to enthuse them while visiting the open day.

Houtkamp College wanted to achieve several goals with this mailing:

• Inform: Providing visitors to the open day with essential information about the school.
• Promote: Highlighting the school's unique learning pathways, core values and areas of learning.
• Involve: Inspire and motivate potential students and their parents to enroll for the new school year.
• Brand reinforcement: Strengthen the identity and reputation of Houtkamp College.

To achieve these goals, a carefully designed mailing was developed and distributed during the open day. This mailing consisted of the following elements:

1. Learning pathways

• Detailed information about the different learning routes offered by Houtkamp College, such as VWO, HAVO and VMBO. Each route was explained with specific benefits and unique programmes, so parents and students could clearly see what options were available.

2. Core values

• An important part of the mailing was dedicated to Houtkamp College's core values: personal, active, together and forward. These values were supported with examples of teachers and current students, which helped to connect with visitors.

3. Learning areas

• The mailing included a clear visual showing the various areas of learning offered at the school. From communication to art, culture and music.

4. Visual design

• Houtkamp college chose a mailing consisting of many different, bright colours. This ties in with the secondary school's house style and also ensures that the message stands out.

5. Interactive mailing

• By choosing a Twisty Pop-up Card it became an eye-catching and interactive mailing. Indeed, the pop-up element provides a surprise to the recipient.

The mailing campaign for Houtkamp College's open day was a great success. By reinforcing clear, detailed and visually appealing information about the school, visitors were effectively informed and enthused. This approach increased engagement and strengthened Houtkamp College's reputation. It is a perfect example of how targeted communication and visually appealing materials can contribute to the success of an educational institution.