Why is Direct Mail so popular?

At a time when digital marketing reigns supreme, you would expect traditional methods like direct mail to slowly disappear. But the opposite is true! Direct Mail remains a powerful and popular marketing tool. Why? In this blog, we discuss the main reasons why direct mail is still popular and effective, and how businesses are benefiting from it.

• Tangible and personal

An e-mail is easy to ignore, but a physical letter or brochure stands out. People appreciate tangible mail, especially if it is personalised. A beautifully designed mailing feels more exclusive and important than a standard newsletter in your inbox.

• Higher Open and Response Rates

Did you know that direct mail has a much higher open and response rate than e-mail marketing? According to research, 80-90% of people open physical mail, while emails often go unread or end up in spam. This makes direct mail a powerful way to get your message noticed.

• Less Competition in the Letterbox

Everyone is inundated with e-mails and online ads every day, but the mailbox remains relatively quiet. As a result, direct mail has less competition and catches the eye of the recipient faster.

• Ideal for Local and Targeted Marketing

With direct mail, you can easily reach specific target groups. Do you want to send an offer to customers in a specific region? Or send a personalised message to loyal customers? With direct mail, you can be very targeted and get your message across effectively.

• Reliability and Trust

People are increasingly aware of online scams and fake promotions. A physical mailing exudes more reliability and is less likely to be perceived as spam. This makes the recipient more likely to take action.

• Perfectly Combinable with Digital Marketing

Direct Mail does not have to stand alone. On the contrary! On the contrary, it is a powerful tool in combination with digital marketing. For example: a card with a QR code to a special landing page or a discount code that can be used both online and in shop.

Conclusion

Direct Mail is alive and well and remains popular because it is tangible, reliable and effective. It breaks through the digital noise and offers a unique opportunity to stand out. By using direct mail smartly and combining it with digital marketing, companies can get even better results.

Do you want direct mail to your business? Start today and discover the power of this classic yet effective marketing method from LocoMail!