QR code on Direct Mailings: the connection between Offline and Online

At LocoMail, we are always looking for ways to increase the impact of our direct mailings. Our mailings come in all shapes and sizes, from Pop-up Cards to Lenticular Cards, and each card aims to surprise and engage the recipient. An increasingly popular option used by our clients is adding QR codes to their mailings. This simple yet powerful technology allows the offline and online worlds to connect effortlessly. But what are the benefits of a QR code on your direct mailing? And why is it a smart choice for your marketing strategy? We are happy to explain!

What is a QR code and how does it work?

A QR (Quick Response) code is a type of two-dimensional barcode that, when scanned with a smartphone, instantly performs a certain action. This can range from opening a website, showing a video, downloading an app, or even filling out a contact form directly. It is a simple way to direct your target audience from a physical direct mailing to your online content.

Benefits of QR codes

Placing a QR code on your mailing offers numerous benefits that can significantly increase the impact of your campaign. Here are some key reasons why more and more of our clients are opting for this technology:

Seamless transition from offline to online: With a simple scan, recipients can be redirected directly to your website, online shop or a specially landed page. This increases the chances of them taking action, as the threshold to go online is much lower.
More interaction and engagement: Add extra content to your mailing via the QR code. Think product videos, customer reviews, or exclusive offers. This makes your direct mailing not only informative, but also interactive and attractive to the recipient.
Track results closely: One of the biggest advantages of QR codes is that you can measure their usage. By setting up tracking, you gain insight into how often the code was scanned, when and by whom. This provides valuable data you can use to analyse and optimise the effectiveness of your campaign.

Creative applications

Our clients use QR codes in various ways, such as linking to personalised landing pages where recipients are greeted with their name and customised offers upon scanning. In addition, QR codes are used to invite customers to virtual events or Webinars, where they can register with a simple scan. QR codes are also useful for product launches; they provide access to demonstration videos or detailed product information. The combination of physical direct mail and digital technology offers endless possibilities, and with QR codes you add an extra layer of engagement and measurability to suit every type of mailing we offer.

Conclusion

Placing a QR code on your direct mailing is a smart way to increase the engagement of your target audience and measure the impact of your campaign. At LocoMail, we are happy to help you create a mailing that is not only visually appealing, but also functional and interactive. Contact us to find out how we can work together to take your next direct mailing campaign to the next level!