Pieterpik bundles own brands and opts for a ChangeCard!

The companies Garden Plus, Promo Seeds and Pieterpikzonen had long been part of the same organisation. It has now been decided to bring these three trusted brands together under one name: Pieterpik. A great move that called for a form of communication with equal impact!

That's why Pieterpik chose our ChangeCard - a creative direct mailing that literally gets things moving. The card's window showed the three old logos. But as soon as you pulled the slider, the image changed and the new logo appeared. A surprising and symbolic moment that conveyed exactly what changed - and what remained.

The card stressed that customers can continue to count on the service and cooperation they are used to from Pieterpik. It was also mentioned that the ease of use for customers will actually improve. To answer all questions immediately, it was decided to set up a QR code add that leads to an online FAQ with key information.

The result?
A strong brand message from Pieterpik, delivered to the network in an eye-catching and thoughtful way.

Inspired?
Nice! We have many more original direct mailings and all kinds of other interesting cases. Feel free to take a look at our full range or request a quotation/sample box On!