Physical mailing vs email: Which works better in 2025?

At a time when our inboxes are bulging and notifications are screaming for our attention, it may seem old-fashioned: sending a physical mailing. Yet time and again, this 'old-fashioned' approach proves surprisingly effective - and perhaps more effective than ever.

The numbers don't lie

• Physical mailings are opened up to 80%
• Emails stick on average 30%

That's not just a difference, that's a gamechanger. Where an e-mail is easily clicked away or ignored, a creative, tangible mailing catches the eye immediately in the letterbox. No spam folder, no distraction - but real attention.

Why physical mail does stick

• Tangibility = attention
  Holding something physical in your hands activates different parts of the brain than a digital message. People take more time, remember it better ánd experience it as more personal.

• Lower competition
  In the inbox, hundreds of emails compete for attention. On the doormat? Much less so. Especially if your mailing is creative, eye-catching or surprising - as we make it at LocoMail.

• Emotional value
  A physical message often feels more valuable. You show that you made an effort, that it is not just a standard bulk message. That is appreciated.

But is e-mail useless then?

Definitely not. E-mail is fast, scalable and cheap - ideal for follow-ups or as part of a broader campaign. But if you really want to make an impact, stand out or linger in the minds of your target audience? Then a physical mailing is your secret weapon.

The power lies in the combination

At LocoMail, we don't believe in either-or, we believe in and-and. The most successful campaigns combine the reach of digital with the impact of physical. Think an eye-catching card on the doormat, followed by a targeted e-mail with call-to-action. Or a teaser by post that makes you curious, after which you continue online.

Want to experience for yourself what a physical mailing can do for your brand or message?
We like to think with you! Take a look at us full range or take Contact contact us to discuss the possibilities.