How Kinderstralen inspired daycare workers with a Pop-up Card

Volunteers are the backbone of many primary schools. Without them, between-school clubs and other essential school activity would be a lot harder. That is why it was for Children's Rays specialist in child-centred tso (between-school care), important to not only thank their lunchtime staff, but also subtly ask if they would like to help again after the summer holidays. How do you do that in a way that stands out and makes an impact? With a original Pop-up Card!

The power of a personal and playful approach

At LocoMail, we believe that a mailing can be more than a standard card or e-mail. Kinderstralen chose our unique Pop-up Card, where the surprise effect played a crucial role. As soon as the recipient opened the card, a thumbs-up appeared as a pop-up element. A powerful symbol of appreciation and encouragement, instantly evoking a positive emotion.

More than just a thank you

The purpose of the map was twofold:

• Thanking stay-at-home staff for their efforts during the school year.
• Making a subtle appeal to help again after the summer holidays as well.

By cleverly combining these two messages, the card felt not like a request, but a sincere appreciation, with the recipient himself getting excited to contribute again.

Why a Pop-up Card works so well

– The surprise effect

A Pop-up Card is not just another card. It provides a playful interaction and therefore stays longer in the memory of the recipient. The thumbs-up as a pop-up reinforced the message in a visual and tangible way.

– Palpable appreciation

The efforts of stay-at-home staff are invaluable. A standard e-mail might be ignored, but a physical card with a creative element shows that effort has been made. That feels personal and special.

– Call-to-action without pressure

The message was not compelling, but inspiring. Saying sincere thanks first and then extending a friendly invitation for after the summer break lowered the threshold to reapply.

A successful mailing with impact

The Pop-up Card from Children's Rays shows how a thoughtful, creative mailing more involvement and positive response can deliver. It is an example of how you can create a big effect with a small gesture. Do you also want a mailing that not only stands out, but also really yielding? Then take Contact with us or take a look at our full range!