This year the first edition of the Van Dobben Horeca Hockey Tournament will take place on the Pinoké fields in Amstelveen. To boost registrations for the tournament, the organization has opted for a striking action Wobble Card. This case is a good example of how offline direct mail perfectly complements an online promotion, such as registering for a hockey tournament. The perfect combination of offline and online media ensures a successful outcome.

Wobble springs hockey ball

When opening the mailing, the pop-up immediately catches the eye. On the wobble springs, the pop-up portion of the Wobble card, a hockey ball with the Van Dobben logo has been placed. The menu is completely dedicated to hockey and bitterballen. The mailing also winks; 'hockeying with bitterballen' not only symbolizes the tournament, but can also be found literally in a visual representation on the map. Also the slogan 'it goes gold with Van Dobben' gets a double load when it comes to a tournament where various prize packages are made available.

Send a striking DM and activate your target group!

Do you also want to introduce your event in an original way? Or are you still looking for a direct mail that can activate your target group to one of your online channels? Then the possibilities with our products are endless. For example, just like the organization of the Van Dobben Horeca Hockey Tournament, you can opt for an action Wobble Card, with a pop-up that matches your message. But you can also use one of our other products. The features of our mailing products are aimed at maximum results. Do you have questions about how you can best use one of our products? Our employees are happy to think along with you to set up a successful mailing. You can reach us by phone or by email.