The countdown started on March 26. The Tour de France returns to the Netherlands for the sixth time. The largest annual sporting event in the world starts this year in Utrecht. The 'Grand Départ' will take place on July 4 and then finish on July 26 in Paris. It was celebrated with a bang that the Tour de France will start in a hundred days. For a hundred days, Utrecht will be dominated by the Tour de France. Spread over these days until the start of this cycling event, various events in the field of sports, culture and science have been organized in Utrecht.

Several notable direct mail

Utrecht is under the spell of the Tour for a hundred days and then the city turns yellow for five days. This is not only a unique opportunity for residents and visitors. These days there is a lot of media attention and many people are gathered. This of course offers a lot of possibilities. It is the perfect opportunity to bring your company to the attention through direct marketing. Choose a unique and creative direct mail to stand out.

At LocoMail we have several striking direct mail products that can be used during such a large international event. For example, draw attention to your company with creative direct mail such as Mini T-shirts. Your company logo can be printed on these Mini T-shirts and there is also enough space left for your communication message or a link to the Tour de France on the card. Hand out the shirts and the recipient has a lasting memory of the Tour de France start in Utrecht and your company!

Another option is to go for Kroontjes. These Crowns can be printed with your own design and therefore stand out well. You can hand out the Kroontjes as a give-away during events related to the Tour de France, and create attention for your company not only with the recipient, but also with bystanders. The reach of your eye-catching direct mail will be enormous! Imagine: a crowd of people with your Crowns! If you don't notice!

Is direct marketing during the Tour de France something for you?

Do you want to take advantage of a unique opportunity and reach your target group with a unique, surprising and eye-catching direct mail? Then you are at the right place with us. Take a look at our website to see what our direct mail products can do for you. Our direct mail products can be used for all marketing and communication purposes: perfect for an event like the Tour de France. Are you unsure which direct mail best suits your communication message? Then please contact one of our employees. They are happy to think along with you to set up a successful mailing.