DéliVery is an organisation that is specialized in providing catering for companies. They offer, for example, a breakfast- and lunch buffet, a pantry service and a snack program. By hiring this organisation, other companies don’t have to invest time in buying and food and drinks for their employees. DéliVery sent this b2b direct mail to create more knowledge for their organisation by other companies. They have chosen a custom-made b2b direct mailing. Together with the employees of LocoMail, they discussed all the options and direct mail ideas for developing a unique b2b direct mail, which resulted in this effective Delivery Box.
The curiosity of the target audience is generated by the graphic elements of the box. This can be explained by the fact that the box doesn’t give much information when it is closed. The only texts that are visible, are ‘special delivery’ and ‘handle with care’. The box of the business 2 business direct mailer can be unfolded by folding outward the four sections. Furthermore, some attention triggers can be found on these sections. Hereby, DéliVery is certain that target audience’s attention is fully by the communication message of the b2b direct mailer.
When the b2b direct mailer is complete unfolded, the target audience can find two additional cards and a wooden cutlery set. Due to the right printing techniques, the images on these cards play a central role. The first card that can be found, is the ‘You’re invited’ card. This card offers information about DéliVery, and what the organisation can offer. The second card, named ‘How it works’, explains what the target audience can expect from their services.
Creative direct mail examples of b2b direct mailings
Are you searching for creative direct mail examples of b2b direct mailers that will fit with your target audience and communication message? You can, for example, inspire yourself by looking at our existing products. It is also a possibility to develop your own b2b direct mailing by elaborating your own creative ideas. We can assure you that there is always a good b2b direct mailing that fits your corporate identity.
Are you curious about the endless possibilities of our b2b direct mailings? Or do you want to create your own b2b direct mail product that matches with your communication message? Then please, contact one of our employees via mail of telephone. We like to help you with creating the perfect b2b direct mailing for your company.
NL 